WordPress has made it possible to operate the first-tier blog with very little money. In large part, this is a result of the frequent updates and independent developers submitting templates and plugins. The plugins often cater to the user-experience and improve the overall functionality of the website. There are several plugins designed to improve your SEO that we highly recommend.
When you are writing an article, you might wonder if you are keeping up with the relevant SEO standards. Yoast will grade the SEO of each post and tell you what needs to be improved. For example, every post should have a sufficient number of subheadings. This will prevent your readers from getting overwhelmed by a big block of text. Yoast will tell you if you have enough. Beyond that, it will let you know if your post is long enough and if the keyword density is sufficient.
Another important feature is that it assesses the readability of each article. If your blog is directed at a popular-level audience, readability will be important. Yoast uses the Flesch readability test to give you a pretty good assessment.
2. Google Keyword Planner
A keyword is a phrase you expect people to enter into a search engine. You will put these keywords onto your site with the hope that people searching for them will find your articles. But if you are producing content regularly, it can be difficult to think of unique keywords related to what you are saying. Google Keyword Planner will give you some ideas. It is mainly used by advertisers so they can decide which high-volume keywords to bid on. But a blogger can use it to see which keywords are being searched for frequently.
The 404 error is pretty bad for SEO. It occurs when there is a broken link on your website. Perhaps you changed the URL or deleted an old blog post. If there are too many 404 errors, Google will reduce your rank. Redirection will redirect people from a broken link to an appropriate page.
Most bloggers are probably familiar with Jetpack. It has several important functions, including site statistics. Metrics can inform you about your advertising campaigns. If you see that one outlet is producing more traffic than another, you will know where to focus your energy. This will give you the necessary information to improve your SEO.
Beyond that, it has a feature that will show related posts on all of your articles. This diminishes what is known as the bounce rate. This is the rate of users who leave your website after viewing just one article. If your bounce rate is low, your SEO score will be better. A good way to lower your bounce rate will be to use several internal links. Another will be to have a related post plugin. Since Jetpack is multifunctional, it is probably the best option.
WordPress is the most SEO-friendly blogging platform on the market. It is also very inexpensive, and these plugins are free. You will not find the same options on any other platform.