W3C Compliance & SEO
Just when I thought that I had mastered SEO and its rules, I came across a new term called W3C compliance. I immediately started to wonder what it is all about.
W3C compliance seems to be all over the internet. But a lot of people like me, still do not know what it is all about.
W3C is the World Wide Web consortium which was set up in 1994 to provide guidelines on which the websites on the internet should be set up. Since then, most of the websites on the internet have been created according to W3C guidelines. It enables cross browser functionality amongst other things which in itself is a big boost for any website.
But it was quite recently that SEO emerged as a must have for every website looking for high rankings in search engine result pages. And immediately W3C compliance came into the picture.
Today every SEO expert will suggest that you stick to W3C compliance if you want best results from your SEO techniques.
SEO and Non SEO benefits
Rather than focusing only on the SEO benefits of W3C compliance, you should focus on the overall benefits that your website will achieve.
One of the major reasons why W3C compliance has achieved so much importance of late is its close proximity with the Americans with Disabilities Act. Any website that is W3C complaint is also ADA compatible. This means that it ensures accessibility for the disabled. Other than this W3C compliance will also ensure that your website looks and functions the same way from just about any device that can be used to access the internet. This includes PDA's and mobile phones.
While you might easily think that this has nothing to do with SEO, it most certainly has. A recent survey has revealed that websites started to perform better almost immediately after they were brought into W3C compliance.
How to begin?
The best way to begin would be to ensure that you have a web designer who knows and understands what W3C compliance is all about. If you already have a website, then you can switch over to W3C compliance very easily.
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