|
Posted at
22-July-2010 01:51:41 AM
|
Social mediums such as blogs, message boards, podcasts, wiki, vlogs, and social networking sites such as facebook, twitter are now being used by a great number of people to share their thoughts and views with other people. Optimization of these mediums is the next of level of online marketing. Rohit Bhargava was the first one to coin the term social media optimization (SMO), and defined it as a “method of social media activity with the intent of attracting unique visitors to website content.” Increasingly, many website owners are resorting to this website optimization method to drive hundreds of quality traffic to their website. This form of optimization focus on traffic from sources other than search engines
In addition to improving search engine ranking, SMO helps in creating brand awareness and also builds a company’s reputation. Additionally, it boosts website traffic, resulting in quality leads and positive return on investment (ROI). Importantly, SMO improves internal communication. It’s seen that companies that are active on social media are likely to see increased sales. The endorsement done via social media helps in promoting website’s content as well as products and services at a much lower cost compared to traditional promotional methods. Moreover, these days SMO is not only limited to creating brand awareness, but also one can see its importance in companies’ knowledge management strategy.
Before embarking on SMO, it’s important to identify the target as well as determination of the goal is crucial. Digg, StumbleUpon, Del.icio.us, Newsvine, YouTube, Reddit, are some of the popular sites for SMO.
|
|
Email this Blog
|
|