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Posted at
07-July-2010 09:09:42 AM
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Video optimization is still in its nascent stage, but with the growing popularity of online videos, many companies will soon start realizing its importance to promote their website. Today, one sees a growing number of people accessing broadband than before, and as a result, video usage level has also grown, and this is expected to grow even further. Many companies are also following the trend of displaying videos to keep the visitors engaged on their website. All these developing factors are leading to the need for video optimization to promote the site.
Also, with the launch of Google’s Universal Search model in 2007, videos are also being displayed on search result pages. Thanks to Universal Search, Google now incorporates information from a variety of sources -- videos, images, news, maps, books, and websites -- into a single set of results. Since Google is the most popular search engine, it’ll benefit the company only if its video clip gets listed on its result pages.
Like optimization of website’s content while doing traditional SEO, one must make sure that the video clips are also relevant. If the website is selling a product, one can create an informative video describing the products, its features as well as benefit of using that product. The video should have catchy title containing the relevant keyword that will attract the attention of the searcher. It also helps if videos can be uploaded on popular video exclusive portals such as You Tube, and links provided back to relevant content, and other videos available on the site.
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