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Posted at
02-March-2010 08:28:54 AM
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SEO or search engine optimization has evolved a lot so much over the last few years. SEO Process is mainly categorized into two subsets, off page optimization and on page optimization.
While off page optimization deals with offline promotional activities like directory submission, article promotion, Press Release etc to gain the link popularity for the web site, on page optimization completely focuses on making the web site search engine friendly both for Search Engines and Visitors of the website.
The On Page Optimization process involves optimizing the website in various aspects including Title and Meta Tag Optimization, Content Optimization, Image Tag Optimization, Navigation and usability optimization, Optimizing the other factors that make the web site load faster, high visitor duration time and low bounce rates. The aim of the process is to make web site to have below 3 main characteristics:
• Easily crawl able by the Search engine spiders
• Faster accessibility to the visitors
• Possess all the On Page factors essential for ranking high in search engines and to reach out to its target audience.
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