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Posted at
24-September-2008 04:08:05 AM
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Search engine optimization is not the same today as it was a year ago. It is one of the fastest evolving things on the internet today. A lot of this change is largely owing to the way search engines themselves have evolved in the last few years. But, it makes SEO slightly more difficult than it was earlier. The rules of the game have changed and newer tools need to be used to make the most of your marketing plans. This is where blogs come into the picture. Most people feel that blogs are nothing but an interactive way of expressing yourself. But blogs are much more than that. Blogs are a complex content management system within themselves with several beneficial features like comments, RSS and track back. If you are not using blogs then you are leaving a resource with tremendous potential untapped.
Blog benefits
Blog software has clean categorization features which help you to aggregate the content according to the theme of the blog itself.
When you arrange the content in a simple way, search engines will find it much easier to understand the content and hence you have a better chance of ranking well.
The URL structure in blogs is another thing that search engines simply love. The uncomplicated URL structure makes it much easier for spiders to crawl through the blog.
If you are using blogs to distribute product information then you can link anchor the text to pages that are deep within the website.
This is one of the best ways to rank well in long tail phrases which are otherwise difficult to categorize and link.
Blogs if used well, can be a link building machine. Think about it, the RSS feed URL’s can really build the link popularity of the website.
It is much easier to update the blog with fresh content and this is important from both perspectives. Readers as well as search engines love fresh content.
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