The rules for SEO for Web 2.0
Look around you. The internet is loaded with information about web 2.0. But the fact is that most people still do not know what web 2.0 is all about. It is fast becoming one of the most overused and abused terms on the internet. Just about everything and anything is associated with web 2.0. So what really is web 2.0?
Web 2.0 is not a new set of rules. It is a new set of users and user applications that is changing the way people surf the internet. It is the second generation of internet users.
Virtual interaction is on an all time high and the first rule of success on web 2.0 is that you need to give something to your users to interact upon. Web 2.0 is about Ajax, and also about widgets, pod casts, and video.
If you are planning to incorporate web 2.0 applications into your website, you need to be well aware of which ones to use and how to use them. For interactive as they are, they can soon lead to the demise of your SEO goals.
Today every SEO expert will suggest that you stick to W3C compliance if you want best results from your SEO techniques.
The balance between customer interaction and exposure
It is very important that you strike a balance between customer interactivity and quality exposure. Hence it is important that you use methods like XML, RSS and mirror sites to keep the exposure level up while improving the user experience.
The problem with these web 2.0 applications like Ajax for example, is that they make it too difficult for search engines to scan through them. So Ajax should only be used if you have a very good reason for it. Do not use it just to enhance the feel of the website.
However, SEO is evolving and there are a definite set of tactics that are being used to make Web 2.0 more user friendly. It is just a matter of time before SEO for web 2.0 becomes far easier than it is now. |
