What is Search Engine Optimization?
Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
What are the most popular search engines?
The most popular search engine by far is Google. Two other very popular ones are Yahoo and MSN.
What are back links?
Backlinks (or back-links ( UK )) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as Page Rank, are likely to be more important). Backlinks are also known as incoming links , inbound links , inlinks , and inward links .
How can my website gain more back links?
In order to gain more inbound links, we need to do Link Building which involves directory submission, one way linking, reciprocal linking or three way linking.
What is a site map?
A site map (or sitemap ) is a representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
What is a link farm?
A link farm is any group of web sites that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine (sometimes called spamdexing).
What is the Robots.txt file?
The robots.txt file is used to prevent cooperating web spiders from accessing all or part of a website which is otherwise publicly viewable. Web spiders are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code.
What do the terms "white hat SEO" and "black hat SEO" mean?
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
What are RSS feeds? How do they help my website rankings?
RSS stands for "Really Simple Syndication." It is a type of web feed . A web feed (or a news feed ) is a data format used for distributing frequently updated content to outside websites. Content distributors syndicate web feeds, thereby allowing other websites to subscribe to them.
RSS feeds help your ranking because they connect your website to other website that are interested in your website and want to stay updated on your content updates. When search engines see that your other websites are interested in what you offer, they assume that your content is valuable, so they raise your website ranking.
What is SMO?
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.