Landing Pages SEO
How confused would you be if you clicked on a link and arrived directly on a home page? Very, is what we reckon and which is why landing pages are so important. Landing pages, especially for first time visitors, enhance user experience by warming visitors up to the home page and further online encounters. Marketers now consider landing pages a boon as they do the following:
• Persuade visitors to click on
• Encourage visitors to buy, promote or learn something about your business
• Convince visitors to allow you to follow up with them via e-mail or on the phone
These reasons alone build a solid business case for the landing pages. But is the landing page-SEO tie up good or even necessary? Not many marketers believe it’s important to have a SEO enabled landing page. In fact one expert lambasts SEO landing pages and calls it a myth. He reckons that while landing pages are a must for paid search campaigns they are totally unnecessary for organic SEO ones. He explains unnecessary by saying that if your existing landing page does little to direct traffic to your home page, then adding an SEO landing page won’t help. What works best is to integrate SEO best practices into your existing landing page.
Another expert insists SEO should be reserved for pages on your website where you want the search engine to deliver the visitor. For instance, when SEO enabled search engines might deliver visitor on pages such as the ‘forgot password’ page. Although the majority believes in SEO landing pages, the above-mentioned expert comments cannot be unheeded simply because they do make sense. So if you want your SEO landing page to work for you here are a few best practices that can do the magic:
• Include your target keyword as part of the title tag. This because it’ll give you a higher search engine ranking
• Ensure you have a meta-description tag captures a quick review of your webpage and its content. Since search engines display a webpage’s meta-description, a business has better chances of enticing visitors as soon as they land on a page
• Let your page be designed along a theme to give visitors a holistic and seamless experience
• Keep your site’s URL in mind when selecting your keywords
SEO landing pages are good for business provided it’s a well-thought out and integrated effort.
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