Case Studies

www.dannyandnicole.com

Overview

Danny and Nicole, one of the world's leading clothing manufacturers, has been designing garments for the modern woman.

Client Goals

A page 1 Google ranking for 3 relevant keywords
A page 1 ranking in Yahoo and Bing for 3 relevant keywords.
Increase in web site traffic

Preliminary Site Analysis and Observations

USA Web Solutions performed a preliminary site analysis and observed that dannyandnicole.com did not have a sufficient amount of incoming links. We also determined that much on-page optimization needed to be completed and that there was not a sufficient amount of on-site content.

SEO Strategy

USA Web Solutions performed on-page optimization for the web site index page (home page) as well as its inner pages. The theme of each page was clearly defined using carefully selected keywords so that every section of the website was easy for search engines to identify. We created 5 search engine friendly pages with content carefully crafted around specific keywords.

An off-site link building campaign was also undertaken. As part of our link building strategy, we promoted the client's website on general directories as well as directories that were directly related to the services offered by the company (theme-based directories). In addition, we conducted a social media optimization campaign by writing and submitting articles to content sharing websites (such as Digg.com), promoting the website's blog, creating and promoting RSS feeds, and submitting the website to social book marking sites.

Results

Total increase in traffic over a 6 month period: 11,843 visitors

Key Words	Google Page Ranking	Yahoo Page Ranking	Bing Page Ranking
apparel manufacturers	2	3	4
clothing manufacturers	3	3	2
apparel distributors	1	2	3
clothing distributors	2	8	6
wholesale clothing distributors	2	6	7
clothing suppliers	2	4	3
wholesale clothing suppliers	2	2	2
apparel designer	5	17	24
wholesale apparel designer	1	3	4
wholesale clothing designer	3	3	4
wholesale fashion clothing	27	13	13
wholesale brand clothing	23	5	4
wholesale women clothing	21	10	13

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